What is branding and why it is important for the business?

Technological progress will continue to level the competitors, and the performance will become increasingly challenging and unpredictable based only on the quality of the product. Consequently, the emphasis is frequently on the brand, which will offer additional benefits, place expectations on businesses, direct the brand towards what it needs to become, with a permanent opening

The Importance of Regular Check-Ups

Life is dynamic and unpredictable. In this fast-paced life, where we’re always on the move, we rarely spare time for ourselves – updating our health condition, checking whether or not we eat correctly, getting plenty of sleep, regular exercise, and so on. While we’re not unaware that all these little things are precisely what controls

Direct to Consumer Advertising with Pluspin

Direct-to-consumer pharmaceutical advertisement (DTCPA) has evolved steadily over the past few decades and is now the most popular form of health communication experienced by the general public. DTCPA is regulated by the Food and Drug Administration. Surveys have shown that DTCPA has both beneficial as well as detrimental effects on public health. DTCPA can be